Social Media Marketing

10 Common Mistakes Made by Nonprofits on Social Media (via Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits)

9. Posting only (boring) marketing content

I especially feel for this one, part of the definition of social media is “user-generated content”, if it’s just information about organization’s events and programs, it should be called “Electronic Bulletin Board”, not social media.

Interaction with fans/followers should be essential part of social media, which should not be used as just another marketing tool.

10 Common Mistakes Made by Nonprofits on Social Media Written for the June 2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecome … Read More

via Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

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