Social Media Marketing

Social Media for Nonprofits in DC

Websites and tools:

There are also two highlights for me in the conference,
1. Engagement is fundamentally an emotional response, therefore, well-told stories are powerful!

2. The result of collaboration of talents!

Twitter management tools:

Twitter Tracking tools:

Below is a really good summary  from networkforgood

This week, a lot of passionate and smart nonprofit professionals came together for the DC leg of the Social Media for Nonprofits series. There was an amazing amount of discussion on how, why & when nonprofits can leverage the power of social media to reach their constituents, rally their supporters and raise funds. Our own Katya Andresen was there and pumped up the crowd with her talk on why people *really* give. Some takeaways from the event:

— Have a strategy. Social media isn’t marketing, it’s a way to build a relationship with your audience.
— Involve your organization & your supporters — set some guidelines and let them run with it
— If you make a mistake, own it. Don’t overlook presenting a human personality. People want to talk to a person, not a faceless org.
— Be consistent. Don’t set up a social media profile and then walk away.
— Connect on human level. You have to awaken the heart to arouse the mind.
— There is no one-size-fits-all social media plan — find the platform and style that works for you.
— Tell real stories to connect with your audience and cultivate your community.

For a collection of some of the great information shared during the Social Media for Nonprofits event in DC check out some of our favorite tweets shared during the event. These bite-sized nuggets of wisdom pack a punch and are in themselves a great testimony to how social media can form a great discussion and elevate a topic or event to a larger crowd.


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