I have to admit that I’m a fan of data, which I believe provide us valuable insights on how effective our current marketing strategy is, how to improve upon under-performing initiatives, and on deciding which marketing channels we should focus on in order to maximize our resource.
And although I usually have to face obvious limitation or flaws of free tools,
I feel different about Google Analytics, not to say it is perfect–no tool is– but to really feel its power after learning more about it.
Appsumo is one of my favorite site to learn all the technology geek stuff, where constantly has e-book sale for under $10.
And one I thing I love most about Appsumo is its conversational(sometimes hilarious) copyrighting style.
I gradually feel that I’m one of the sumos, too!:)
Anyways, after watching this FREE Google Analytics video, I just have to recommend it!
First thing I would say: this is not a GA 101 video, I would say it is more intermediate but can’t be called advanced yet.
If you need the best starting point for learning GA, I would recommend Web Analytics 2.0 byAvinash Kaushik
One thing about leaning Analytics I would say–it is not only about what those metrics mean and how to get the data your want to know, but more importantly on how to analyze it, make sense out of it, and present it in an understandable way to the management team.
This book did a great job on explaining everything you need to know about Analytics.
So if you have a basic understanding about GA just like me, and look for knowing more on setting goals, campaign tracking, building custom reports, and funnel visualization.
You can’t miss this video!
In this video you can learn a lot of things about Google Analytics, all are actionable insights.
Here is the simplifies outline, and since I don’t know when will they charge it again, I really suggest you to access it right now.
- Creating Your Goals
- Creating A Funnel
- Create Your Campaigns
- Power Of Site Search
- Build Custom Reports
The only thing you need to do is to sign up and become one of the sumos, and it is also free! http://appsumo.com/googlevid/