Everyone is talking about mobile, the future trend of marketing for its ever increasing rate of adoption when there will be soon without non-smart phones.
But even it’s bold to say, compared to smart phones, tablets obviously offer more potential opportunities for business and marketers to maximize customer’s experience.
The interface of tablet is simply easier to use, browse, and zoom in product details when necessary.
So even it is not now, sooner or later, all websites should be tablet friendly in order not to lose significant amount of potential customers.
Here is a really good blog post from CIK marketing giving you five tips on developing a tablet-friendly website.
Avoid Drop-Down Menus
It is best to avoid drop-down menus on your website if you can. If you would like to keep your drop-down menus, ensure that there are visual cues (for example arrows) that show tablet users that the menu can be opened further and expanded. Instead of using drop-down menus, companies may want to consider creating a showcase page for the different sections of the site so that tablet users can easily navigate around the site and find all the available subpages.
Touch Interaction Versus Mouse Interaction
Due to the fact that tablet users are not clicking or scrolling a mouse, it is important that companies design buttons which are the size of a fingertip instead of cursor so that tablet users are able to travel around your website more efficiently. Users may become quickly frustrated if the links are placed too tightly together, so it is important that companies realize that the clicking and scrolling of a mouse is replaced by touching and swiping gestures on a tablet.
Colours, Textures and Typography
The format of colour and textures can have a significant impact on tablets. The use of bright background colours and patterns are effective as they will reduce the appearance of glares and smudges on an iPad or Blackberry Playbook. It is best to avoid the use of solid blacks, as it will be incredible distracting for tablet users. The font of your website must also be taken into consideration, as it cannot be too small or too big for tablet users. Finding an ideal balance of font size, line spacing, line length, background colours, and patterns will create a favourable webpage for tablet users, regardless of their chosen model.
Design Your Forms Accordingly
A lot of company websites require users to fill out some kind of form, sometimes as part of an email subscription, or when their submitting a request for more information. For this reason, it is important that companies look over their forms, and ensure that all of the fields are clearly indicated and easily accessible to tablet users. Make sure that your forms don’t have too many fields, as tablet users may get easily frustrated filing out a long form.