Marketing Trend

How To Make Your Website Tablet-Friendly | CIK Marketing

Everyone is talking about mobile,  the future trend of marketing for its ever increasing rate of adoption when there will be soon without non-smart phones.
But even it’s bold to say, compared to smart phones, tablets obviously offer more potential opportunities for business and marketers to maximize customer’s experience.
The interface of tablet is simply easier to use, browse, and zoom in product details when necessary.

So even it is not now, sooner or later, all websites should be tablet friendly in order not to lose significant amount of potential customers.
Here is a really good blog post from CIK marketing giving you five tips on developing a tablet-friendly website.

How To Make Your Website Tablet-Friendly | CIK Marketing.

Avoid Flash

Flash portal, an animated graphic that has been created by Adobe Flash technology, does not work on a tablet. Companies should be aware if their home page features flash portal; it will not work on tablets such as the iPad. Androids do support Flash, but the performance is very poor, so it is best if companies avoid Flash altogether. Options to substitute for Flash include HTML5 and JavaScript which both feature the same effects as Flash.

Avoid Drop-Down Menus

It is best to avoid drop-down menus on your website if you can. If you would like to keep your drop-down menus, ensure that there are visual cues (for example arrows) that show tablet users that the menu can be opened further and expanded. Instead of using drop-down menus, companies may want to consider creating a showcase page for the different sections of the site so that tablet users can easily navigate around the site and find all the available subpages.

Touch Interaction Versus Mouse Interaction

Due to the fact that tablet users are not clicking or scrolling a mouse, it is important that companies design buttons which are the size of a fingertip instead of cursor so that tablet users are able to travel around your website more efficiently. Users may become quickly frustrated if the links are placed too tightly together, so it is important that companies realize that the clicking and scrolling of a mouse is replaced by touching and swiping gestures on a tablet.

Colours, Textures and Typography

The format of colour and textures can have a significant impact on tablets. The use of bright background colours and patterns are effective as they will reduce the appearance of glares and smudges on an iPad or Blackberry Playbook.  It is best to avoid the use of solid blacks, as it will be incredible distracting for tablet users. The font of your website must also be taken into consideration, as it cannot be too small or too big for tablet users. Finding an ideal balance of font size, line spacing, line length, background colours, and patterns will create a favourable webpage for tablet users, regardless of their chosen model.

Design Your Forms Accordingly

A lot of company websites require users to fill out some kind of form, sometimes as part of an email subscription, or when their submitting a request for more information. For this reason, it is important that companies look over their forms, and ensure that all of the fields are clearly indicated and easily accessible to tablet users. Make sure that your forms don’t have too many fields, as tablet users may get easily frustrated filing out a long form.

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Marketing Trend

Google takes on Facebook with social networking?

I remembered Buzz, I knew it was there, but I rarely use it.

Why?

Because I got Facebook, and most of my friends are there.
I don’t need to use multiple tools to connect with same friends everyday.
That’s kind of annoying, to me or to my friends.

so I do believe that Facebook has the first-mover advantage.
and I agree with analysts’ comments that Google+ won’t be able to replace Facebook soon.

But wait a minute, have you seen the demo?
http://www.google.com/intl/en-US/+/demo/

Google is very smart to focus on creating experience that Facebook currently can’t offer.
Among their many main functions, I think the best two are Circles and Hangouts.

Circles allow you create groups easily in a visual way, which make specific message sharing really easy and secure (you don’t have to hide and choose who to share every time you share the message).

Hangouts allow you to have face time with multiple friends and join unexpected virtual meetup.

After seeing how cool this is, I feel that although Google+ won’t destroy Facebook Country, it will soon create it’s own empire in the social web, and a big one soon!

News  link to reference the article

Google has taken aim at Facebook with the unveiling of its latest attempt to build a social network modelled directly on its fast-growing rival.

Following other recent, failed efforts to build social features into its services – such as its Buzz network for Gmail e-mail users – the service signalled a change of course at Google by moving to attack Facebook head-on.

Known as Google+, the network will at first be available by invitation only.

Google avoided naming Facebook directly as it announced the new service on Tuesday but made clear that it was targeting what it believed were flaws in Facebook’s service to attract an audience.

The “subtlety and substance of real-world interactions are lost in the rigidness of our online tools,” Vic Gundotra, senior vice-president of engineering, wrote in a blog post. “In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.”

While early industry reaction to Google+ was favourable, analysts said it would be difficult for it to draw many users away from Facebook.

“I think it’s likely to be more successful than past social initiatives like Buzz, but I think it will be a small success and it’s not likely to be a threat to Facebook anytime soon,” said Josh Bernoff, social media analyst with Forrester Research.

Google sought to play on privacy concerns to set its network apart from Facebook, which has been at the centre of a series of disputes about making user information public .

Google said it would give users “more ways to stay private or go public”. It also said it would include a feature known as Circles that would make it easier for users to limit information they post to smaller groups of friends and contacts, rather than automatically making it available to everyone in their network. Facebook offers similar controls with its “Groups”.

“It has some interesting twists on the social networking model but is far from a Facebook-killer,” Danny Sullivan, editor of Search Engine Land, wrote in a blog post. “If you’re already happy using Facebook, you may have no more incentive to use Google’s new social network than someone already happy using Google has to switch over to Bing,” the Microsoft search engine.

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