Social Media Marketing

How Musicians Are Engaging Fans With Location Tech-Mashable

The original article link: How Musicians Are Engaging Fans With Location Tech.

Among examples mentioned in this article,

I just have to recommend the app/album created by D.C.-based band Bluebrain

 

Here is the intro of this project:

Bluebrain’s The National Mall is the first in a series of “location-aware” musical compositions designed to be heard at specific sights around the world. The National Mall discards the passive listening experience and instead invites listeners to engage with their environment. The music changes and evolves based on the user’s location within the National Mall in Washington, DC.

If you live in D.C., why not giving it a try with you iphone today!

The APP can be installed through iTunes

http://itunes.apple.com/us/app/the-national-mall-by-bluebrain/id437754072?mt=8

 

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Social Media Marketing

10 Common Mistakes Made by Nonprofits on Social Media (via Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits)

9. Posting only (boring) marketing content

I especially feel for this one, part of the definition of social media is “user-generated content”, if it’s just information about organization’s events and programs, it should be called “Electronic Bulletin Board”, not social media.

Interaction with fans/followers should be essential part of social media, which should not be used as just another marketing tool.

10 Common Mistakes Made by Nonprofits on Social Media Written for the June 2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecome … Read More

via Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

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